I've run the whole thing, P&L and all.

I'm Daniel Fox. The work isn't theory: it's years of personally leading the marketing function for high-ticket businesses, on top of having built and sold a company of my own. I'm based in the Denver and Boulder area and work remotely with companies nationwide.

Daniel Fox, fractional B2C CMO based in Denver and Boulder, Colorado
Daniel Fox, fractional B2C CMO in Denver & Boulder.

Dozens of engagements, and one company built and sold.

Over the past several years, I've personally led the marketing function for dozens of established, high-ticket consumer businesses as a fractional operator who leads the whole plan and answers for the number.

Before that, I founded, bootstrapped, built, and sold Skreened, a custom-apparel company I grew past 100 people and roughly $16M in revenue before it was acquired. I engineered the demand under that growth: an organic search engine that carried the business to its first $8M with almost no ad spend, then a content-and-culture engine that doubled it. That's the difference between me and the flood of cheaper, under-powered help. You're handing the most important function in your business to one accountable leader who has carried a P&L, scaled a team, and answered for the number at the end of it.

Dozens
fractional engagements led
Built & sold
Skreened, built and sold
Hundreds
of people led
“It completely feels like a dream come true. I didn't even know this could happen. This is the stuff you're masterful at. I'm giddy with gratitude.”

Victoria L., client

“This is your genius, and I love it.”

Nathan H., founder of a wellness brand

Companies keep hiring me to do the same job: move the number.

Here are a few of those engagements, anonymized. The industry changed each time, and the job stayed the same: lead the marketing, build demand that doesn't ride on referrals, and answer for the number.

Doubled revenue in a yearFor a direct-to-consumer wellness brand, I surfaced three buyer segments the founder couldn't see and repositioned to serve all four.
From a road business to a digital oneA solo expert had built her whole business in person, on the road. Inside a single year, I rebuilt it with her to run online.
A launch tripled in six weeksFor a coaching practice, I fixed the offer, the message, and the launch itself.
A lead engine you can readFor a real-estate practice, I built the landing pages, funnels, and CRM that turn local attention into booked appointments.
Profitable in year oneI founded and ran a high-ticket live-events company, with a New York Times best-selling author as headline faculty.

You built something people genuinely want. The product is there. What is missing is that demand still rides on referrals, and running it is no one's job. That's the seat I take.

The thinking behind that seat is all public: how demand actually works for a considered, high-ticket purchase.

Do you want a leader who answers for the number?

A short conversation tells us both whether the math and the fit are there. No pitch deck, no pressure.

Start a conversation