I run the whole function and answer for one number.
This is the whole function under one leader. I run the strategy and every layer that turns it into pipeline, and you get one place to look for the result.
What does a fractional CMO actually do?
A fractional CMO is a senior marketing leader who runs your marketing function part-time: the same caliber of person a much larger company hires full-time, at the share of the cost your stage actually needs. This is a leader who owns the function rather than an agency you manage, a junior you direct, or a consultant who hands you a deck and leaves, a leader who takes the function off your plate and answers for the result. And because the businesses I run sell to consumers, the work starts from why real people actually buy, with the buyer foregrounded ahead of any channel list.
Ownership-level responsibility, without ownership-level equity.
An agency gives you neither, and a full-time CMO costs you both.
I run everything from strategy down to the scoreboard.
Each layer below is run in-house and pointed at the same plan. I run how the layers connect, so nobody is stitching vendors together.
First I diagnose, then I build, then I lead.
Three steps turn referral-dependent growth into a stream of new customers you can count on.
Diagnose
I find out where your customers actually come from: what's referral and repeat versus what's built, what's measurable, and where the money's leaking. You get a clear answer to what's working.
Build
I build the campaigns end to end: from strategy to publishing to measurement and adjustment.
Lead
I run it: strategy, execution, the agencies and vendors you already have, and a scoreboard that actually gets read, so growth stops depending on who referred you last quarter.
Diagnose, then build, then lead, and that's the whole method.
The questions I get most.
How is this different from an agency?
An agency executes the tasks you assign and reports activity. A fractional CMO answers for the outcome: sets the strategy, directs the agencies and freelancers you already have, and stands behind the number. You stop managing marketing; I run it.
How is it different from hiring a full-time CMO?
You get the same caliber of leader without the full-time salary, the equity, or the six-month search and ramp. I take ownership-level responsibility without ownership-level equity, and I start in weeks rather than quarters.
What does it cost?
I work with established companies, typically doing $3–12M. Engagements are scoped and sized to your stage. If the first question is “what's the cheapest option,” it's probably not the fit yet.
When will I see results?
The diagnosis is quick: you'll know where customers really come from in the first weeks. Building and optimizing demand compounds over a considered-purchase cycle. I set a baseline up front, so what you see is new, and never a number I backed into.
Will you work with my current team and agency?
Yes, I lead them. Most companies already have some marketing in motion. I run and direct it, cut what isn't working, and add what's missing.
What do you actually run?
I run strategy through pipeline: positioning, channels, content and search, paid, email, creative, and the measurement to prove it. You get one leader, accountable for the result.
Do you want this off your desk?
A short conversation tells us both whether the math and the fit are there. No pitch deck, no pressure.
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