Daniel Fox

What I do

The whole function, one leader, one number to hold.

Not a channel. Not a freelancer you still have to manage. I run the strategy and every layer that turns it into pipeline — and you get one place to look for the result.

What you're actually hiring

What a fractional CMO does, plainly.

A fractional CMO is a senior marketing leader who runs your marketing function part-time — the same caliber of person a much larger company hires full-time, at the share of the cost your stage actually needs. Not an agency you have to manage. Not a junior you have to direct. Not a consultant who hands you a deck and leaves. A leader who takes the function off your plate and answers for the result.

Ownership-level responsibility — without ownership-level equity.

An agency gives you neither. A full-time CMO costs you both. I give you the best of both.

The layers I run

Strategy down to the scoreboard.

Each layer below is run in-house and pointed at the same plan. You're not stitching vendors together — I run how they connect.

StrategyThe conductor role. The plan everything else serves, led end to end.
Content & SEOThe authority and search footprint that wins a researched, considered purchase.
AI-search visibilityShowing up when buyers ask the models, not just the search bar — where it moves the funnel.
Paid & socialSpend pointed at the right message and the right person, audited before it's scaled.
CaptureLanding pages and forms that turn earned attention into a real, trackable lead.
NurtureEmail that stays with a long consideration cycle until the buyer is ready.
CreativeThe ad and brand work to execute the plan — design as implementation, in-house.
MeasurementA scoreboard that's actually read, with my contribution fenced from referrals and season.

How it works

Diagnose. Build. Lead.

Three steps that turn referral-dependent growth into a stream of new customers you can count on.

01

Diagnose

I find out where your customers actually come from — what's referral and repeat versus what's built, what's measurable, and where the money's leaking. You get a straight answer to what's working.

02

Build

I build the campaigns end to end — from strategy to publishing to measurement and adjustment.

03

Lead

I run it: strategy, execution, the agencies and vendors you already have, and a scoreboard that actually gets read — so growth stops depending on who referred you last quarter.

Diagnose → Build → Lead. Growth you can count on.

Questions

The honest answers.

How is this different from an agency?

An agency executes the tasks you assign and reports activity. A fractional CMO answers for the outcome — sets the strategy, directs the agencies and freelancers you already have, and stands behind the number. You stop managing marketing; I run it.

How is it different from hiring a full-time CMO?

Same caliber of leader, without the full-time salary, the equity, or the six-month search and ramp. Ownership-level responsibility without ownership-level equity — starting in weeks, not quarters.

What does it cost?

I work with established companies, typically doing $3–12M. Engagements are scoped and sized to your stage. If the first question is “what's the cheapest option,” it's probably not the fit yet.

When will I see results?

The diagnosis is quick — you'll know where customers really come from in the first weeks. Building and optimizing demand compounds over a considered-purchase cycle. I set a baseline up front, so what you see is genuinely new, not a number I backed into.

Will you work with my current team and agency?

Yes — I lead them. Most companies already have some marketing in motion. I run and direct it, cut what isn't working, and add what's missing.

What do you actually run?

Strategy through pipeline: positioning, channels, content and search, paid, email, creative, and the measurement to prove it. One leader, accountable for the result.

Want this off your desk?

A short conversation tells us both whether the math and the fit are there. No pitch deck, no pressure.

Start a conversation