I built this for one shape of business.
I run the marketing for considered, high-ticket purchases: the businesses that get chosen after the customer does their research. That's where strategy, content, search, and nurture actually compound. It's the wrong tool for an impulse buy.
I work with established, profitable consumer businesses, typically $3–12M, who've outgrown referral-and-marketplace luck and want it handled, not added to their plate. B2C here means your buyer is a person, not a procurement department: a custom home, a wellness program, any considered purchase a real person researches before choosing. I'm not a great fit for pre-revenue startups, owners shopping for the cheapest freelancer, or anyone who wants a vendor to manage rather than a leader to hand it to.
Not sure which side you're on? Do you need a fractional CMO or an agency sorts it in two minutes. And if your buyer is a consumer, the full version of that argument lives on the fractional B2C CMO page.
Where I'm the right tool, and where I'm the wrong one.
A fit if…
- Your customer researches for days or weeks before they buy: a considered, high-ticket purchase.
- Real spend already flows across channels, and it's profitable.
- No senior marketing leader and no agency is competently running it.
- You can absorb more demand without breaking on lead times or quality.
- You want to hand over the whole space, not micromanage a vendor.
Not a fit if…
- The purchase is impulse or break-fix, with no consideration cycle to win.
- There's no budget flowing yet. I conduct what exists. Zero-to-one is a different job.
- You're already led well, with no real gap.
- You want a body to "just post for us," not a function run for you.
- You want guaranteed revenue or performance-only pay.
Does this sound like your business?
A short conversation tells us both whether the math and the fit are there. No pitch deck, no pressure.
Start a conversation