FRACTIONAL CMO

FRACTIONAL CMO

What is a Fractional CMO?

Marketing Leadership in proportion to your growing business. A Fractional Chief Marketing Officer is at your fingertips for industry-leading insights and execution.

A fractional CMO (Chief Marketing Officer) is a high-level C-suite, marketing leader for organizations who do not have the budget or demand for full time, top-tier marketing leadership 

What is a Fractional CMO?

Marketing Leadership in proportion to your growing business. A Fractional Chief Marketing Officer is at your fingertips for industry-leading insights and execution.

A fractional CMO (Chief Marketing Officer) is a high-level C-suite, marketing leader for organizations who do not have the budget or demand for full time, top-tier marketing leadership 

Serving Denver, Colorado . . . and Beyond

Denver Colorado is the home of an amazing startup community as well as established, forward thinking ventures. The lay-of-the-land ranges from SAAS (software as a service) companies to all levels of the now-legal cannabis and hemp industries. 

The rich startup culture and talent pool, however isn't always matched by enough top-tier marketing executives to position, strategize and move these innovative products forward. 

In cases where an amazing product or service is being developed but there's not enough existing demand to justify a full-time Chief Marketing Officer, a Fractional CMO may be the way to go until enough demand is created to easily uphold the need for a full time executive. 

Virtual CMO

Whether or not you're in Denver, Colorado, a Virtual Fractional CMO can provide strategic leadership for your organization over well-established tools like Zoom, Slack, Google Suite and Asana, working virtually has never been easier. 

Serving Denver, Colorado . . . and Beyond

Denver Colorado is the home of an amazing startup community as well as established, forward thinking ventures. The lay-of-the-land ranges from SAAS (software as a service) companies to all levels of the now-legal cannabis and hemp industries. 

The rich startup culture and talent pool, however isn't always matched by enough top-tier marketing executives to position, strategize and move these innovative products forward. 

In cases where an amazing product or service is being developed but there's not enough existing demand to justify a full-time Chief Marketing Officer, a Fractional CMO may be the way to go until enough demand is created to easily uphold the need for a full time executive. 

Virtual CMO

Whether or not you're in Denver, Colorado, a Virtual Fractional CMO can provide strategic leadership for your organization over well-established tools like Zoom, Slack, Google Suite and Asana, working virtually has never been easier. 

Fractional Marketing Leadership for Growing Businesses

It's true that not all stages of a company call for prioritizing marketing. Sometimes focusing on product development, testing, customer service or operations take precedent. . . AND sooner or later you will want to  have a strategic playbook for when you're ready to step on the gas. 

Interim CMO

Hiring a Fractional CMO begs the question - "what are the next steps?" 

Well, often it's supporting the search for a full time Chief Marketing Officer or Marketing Director to handle the day-to-day on a more permanent basis. 

Because a Fractional CMO is designed to support in interim conditions as well as ongoing, part-time leadership, the work and strategy are well documented for a no-drama handoff. 

Fractional Marketing Leadership for Growing Businesses

It's true that not all stages of a company call for prioritizing marketing. Sometimes focusing on product development, testing, customer service or operations take precedent. . . AND sooner or later you will want to  have a strategic playbook for when you're ready to step on the gas. 

Interim CMO

Hiring a Fractional CMO begs the question - "what are the next steps?" 

Well, often it's supporting the search for a full time Chief Marketing Officer or Marketing Director to handle the day-to-day on a more permanent basis. 

Because a Fractional CMO is designed to support in interim conditions as well as ongoing, part-time leadership, the work and strategy are well documented for a no-drama handoff. 

About Daniel Fox

Daniel Fox serves clients as a Fractional CMO, Executive Coach and Speaker.

Drawing on his 13 years of leadership in business and coaching, Daniel presents keynotes and workshops on business growth, transformational leadership, and team performance. 

He helps driven executives and entrepreneurs channel their passion into personal legacies and community evolution all over the world. 

Schedule a call with Daniel Fox today to explore the possibilities of a Fractional Marketing Leadership.

About Daniel Fox

Daniel Fox serves clients as a Fractional CMO, Executive Coach and Speaker.

Drawing on his 13 years of leadership in business and coaching, Daniel presents keynotes and workshops on business growth, transformational leadership, and team performance. 

He helps driven executives and entrepreneurs channel their passion into personal legacies and community evolution all over the world. 

Schedule a call with Daniel Fox today to explore the possibilities of a Fractional Marketing Leadership.

Client Results:

Summer 2019: Client's Top-line revenue increased 225% after a year of stagnation 

Client Results:

Summer 2019: Client's Top-line revenue increased 225% after a year of stagnation 

Does a Lack of Marketing Leadership Putting Your Company at Risk?

Companies in the growth phase often have dynamic, driven and brilliant founders with skills in various areas. If you're one of them and you are used to doing things on your own, a Fractional CMO provides you with the opportunity to focus on your strengths while still maintaining control of your company's direction. . . all without the high commitment of recruiting, negotiating benefits packages, finding a permanent team-fit and hoping it all works out. 

There's a grave opportunity cost to running without proper marketing leadership. 

Does a Lack of Marketing Leadership Putting Your Company at Risk?

Companies in the growth phase often have dynamic, driven and brilliant founders with skills in various areas. If you're one of them and you are used to doing things on your own, a Fractional CMO provides you with the opportunity to focus on your strengths while still maintaining control of your company's direction. . . all without the high commitment of recruiting, negotiating benefits packages, finding a permanent team-fit and hoping it all works out. 

There's a grave opportunity cost to running without proper marketing leadership. 

Get proper strategy and leadership in these areas and more

Copywriting
SEO / SEM
Brand Development
Marketing / Social Strategy
Social Media Advertising
Interactive design
Public Relations
UI/UX consulting
Print Media Design

Get proper strategy and leadership in these areas and more

Copywriting
SEO / SEM
Brand Development
Marketing / Social Strategy
Social Media Advertising
Interactive design
Public Relations
UI/UX consulting
Print Media Design

Is a Fractional CMO a good fit for your organization?

If you have:
  • Gross revenue between $3 and $10 Million per year. 
  • ​A desire to use best practices across several industries
  • ​A need to be thoughtful about your staffing budget
  • ​Want up-to-the-minute insights pulled from other case studies
  • ​To get up-and-running quickly
A Fractional CMO might be a great fit for your organization. 

Is a Fractional CMO a good fit for your organization?

If you have:
  • Gross revenue between $3 and $10 Million per year. 
  • ​A desire to use best practices across several industries
  • ​A need to be thoughtful about your staffing budget
  • ​Want up-to-the-minute insights pulled from other case studies
  • ​To get up-and-running quickly
A Fractional CMO might be a great fit for your organization. 

What's The Difference Between Marketing Agencies and a Fractional Chief Marketing Officer?

Marketing agencies have stakeholders who's interest do not always align with yours. Often agencies will have you get locked into a cycle of increasing ad spend for decreased results and it doesn't benefit them to take a step back and do a reality-check on their diminishing returns. 

This disposition, though, is EXACTLY what a Fractional CMO is concerned with - increased results that use your adpend, or marketing execution dollars in the most data-driven and profoundly insightful ways possible to increase your top AND bottom line. 

What's The Difference Between Marketing Agencies and a Fractional Chief Marketing Officer?

Marketing agencies have stakeholders who's interest do not always align with yours. Often agencies will have you get locked into a cycle of increasing ad spend for decreased results and it doesn't benefit them to take a step back and do a reality-check on their diminishing returns. 

This disposition, though, is EXACTLY what a Fractional CMO is concerned with - increased results that use your adpend, or marketing execution dollars in the most data-driven and profoundly insightful ways possible to increase your top AND bottom line. 

Curious About the Cost of a Fractional CMO?

I offer marketing leadership in the form of a Fractional CMO for as little as 4 hours per week. That's one-tenth of what a base-line full-timer has. 

This is perhaps THE MOST clever way to get around Parkinson's Law (Work expands to fill the time available for its completion) - only pay for what you use.

If you're curious if a Fractional CMO is for you, schedule a free call and we can see if it's a good fit.

Curious About the Cost of a Fractional CMO?

I offer marketing leadership in the form of a Fractional CMO for as little as 4 hours per week. That's one-tenth of what a base-line full-timer has. 

This is perhaps THE MOST clever way to get around Parkinson's Law (Work expands to fill the time available for its completion) - only pay for what you use.

If you're curious if a Fractional CMO is for you, schedule a free call and we can see if it's a good fit.

Research & Business Planning Services

  • Product Pricing - Determine the right prices and discounts for what you’re offering that considers who you’re offering it to, when and what else you’re selling.
  • Sales Funnel Design & Implementation - Create your product offerings in a way that make sense to your customer and the stage of their relationship with you. Then make sure it’s cohesive across all of your communication touchpoints.
  • Email Automation Planning - Design, Write, and schedule automated email drip campaigns in any email software to help nurture your customers.
  • ​Course / Workshop Design - Design your courses so you maximize your educational impact and your customer's relationship with you.
  • ​Visual Branding & Strategy - Market positioning and design of visual collateral. 

Media Production Services

  • Professional Photography & Video to tell your brand story - designed from the ground up..
  • Executive On-camera coaching
  • ​Voiceover / Audio Commercial

Social Media Creation & Distribution

  • Post Writing designed for high-level engagement 
  • Scheduling posts with Hootsuite or another social management tool at peak engagement times for your audience - (resulting in more sharing and exposure)
  • ​Leveraging TikTok and other emergent platforms as appropriate

Some clients have hired me for the following:

Research & Business Planning Services

  • Product Pricing - Determine the right prices and discounts for what you’re offering that considers who you’re offering it to, when and what else you’re selling.
  • Sales Funnel Design & Implementation - Create your product offerings in a way that make sense to your customer and the stage of their relationship with you. Then make sure it’s cohesive across all of your communication touchpoints.
  • Email Automation Planning - Design, Write, and schedule automated email drip campaigns in any email software to help nurture your customers.
  • ​Course / Workshop Design - Design your courses so you maximize your educational impact and your customer's relationship with you.
  • ​Visual Branding & Strategy - Market positioning and design of visual collateral. 

Media Production Services

  • Professional Photography & Video to tell your brand story - designed from the ground up..
  • Executive On-camera coaching
  • ​Voiceover / Audio Commercial

Social Media Creation & Distribution

  • Post Writing designed for high-level engagement 
  • Scheduling posts with Hootsuite or another social management tool at peak engagement times for your audience - (resulting in more sharing and exposure)
  • ​Leveraging TikTok and other emergent platforms as appropriate

Schedule a Consultation call to see if a Fractional CMO is a good fit for your company. 

Schedule a Consultation call to see if a Fractional CMO is a good fit for your company. 

Copyright 2019 - Daniel Fox